Microsoft showed off a handful of early-stage advertising projects at its headquarters that may or may not turn up as part of Microsoft's Web advertising platform.The demonstrations come just days after Microsoft's $44.6 billion bid for Yahoo Inc., which, if successful, will boost the software maker's Web traffic and online ad revenue.With its 2006 acquisition of aQuantive, the software maker gained a broader network of Web sites on which to sell ads, and tools to help marketers buy them.A few of Microsoft's projects were aimed at helping advertisers get better at reaching their ideal customers online, particularly using search keywords.The company showed a dashboard advertisers could use to forecast the success of certain keyword advertising campaigns and a system it says will make it easier for advertisers think about key ideas, rather than hundreds of individual keywords.
But most of the adCenter Labs prototypes had little to do with search
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